Click Fraud Insights

Practical knowledge about click fraud, ad platform billing, and what you can actually do to protect your advertising budget.

Click Fraud Basics

What Is Click Fraud and Why Your Ad Platform Can't/Doesn't Stop It

If you've run PPC ads for more than five minutes, you've probably seen this: tons of clicks, zero results. A lot of the time, it's click fraud. Here's how it works and what you can actually do about it.

Last updated Feb 2026 Read more
Industry Analysis

Client-Side vs. Platform-Side Click Fraud Protection: Why Most Tools Don't Actually Protect Anything

The click fraud prevention industry has a credibility problem. Most tools work the same way - and they're failing. The reason comes down to where they try to implement protection.

Last updated Feb 2026 Read more
Coming Soon

Who Defines a "Valid Click" - And Why That Definition Should Belong to You

Click fraud prevention is only half the picture. What about the clicks that aren't fraudulent but still aren't worth paying for? It's time to think about curating your traffic, not just filtering it.

In progress